Selling a concept - the Melting Pot way

This is something I am yet to experience, heard that there is this restaurant called The Melting Pot, http://www.meltingpot.com/ that sells by its fondue experience. Pretty neat huh! Imagine going through picking your meal and letting it cook before you, while you enjoy some small talk with maybe (not necessarily) your better half. I knid of like the concept but people who are averse to cooking wouldnt think too great of it. Be sure to read through the history at their site, cant believe its something thats been there for the past 30 years, ding dong, why doesnt something like that flash through my brain once in a while ?